Technology keeps advancing at lightning speeds. Oftentimes the perception around technology is that it can create a disconnect within humanity. As more people become reliant on technology, some may feel less of a need for human interaction. The reality is that humans are designed to need one another, to be in community, and to be in relationships. Technology is meant to enhance our lives by adding new ways of connecting, and sharing experiences, essentially, augmenting our reality and connections.
When it comes to business marketing, there are many ways in which we can use technology to not only sell products and services but to nurture human connection via storytelling and interactive experiences.
Augmented Reality (AR) in marketing is a powerful tool that helps businesses create immersive and engaging customer experiences. By overlaying digital information in the real world, AR allows marketers to enhance a physical environment with virtual content, and create exciting new opportunities for connection and engagement.
How can AR Marketing nurture human connection?
One of the top benefits of AR in marketing is the ability to enhance the customer experience. By providing additional information, interactive elements, and even gamification, AR can make the customer journey more engaging and memorable. This can lead to increased brand loyalty and advocacy.
Another benefit of AR in marketing is the ability to create a sense of connection and community. By providing shared experiences and interactive elements, AR can foster a sense of belonging and shared identity among customers. This can be especially powerful for events, campaigns, and promotions where customers can participate and share their experiences with others.
AR in marketing can also be used to create personalized experiences for customers. By incorporating AR into their marketing efforts, businesses can provide customized information and offers based on a customer’s location, interests, and preferences. This can lead to increased engagement and sales.
Small businesses with big dreams can benefit from AR Marketing
When we think about the benefits of AR Marketing and how it can actually bring a sense of closeness and intimacy within brands and clients, you may think that this can only apply to big businesses. The truth is that small businesses are likely to see more results in implementing AR Marketing for their brands. Here are some of the benefits:
- Cost-effective: Compared to traditional forms of marketing, such as television or print advertising, AR can be relatively cost-effective. With the development of AR technology, it is becoming increasingly easier for small businesses to create their own AR experiences.
- Increased engagement: AR allows small businesses to create immersive and interactive experiences for customers, which can increase engagement and lead to more conversions.
- Personalization: Small businesses can use AR to personalize the customer experience and create a sense of connection with their target audience.
- Competitive advantage: By using AR, small businesses can differentiate themselves from competitors and stand out in the marketplace.
- Increased online presence: AR experiences can be shared on social media platforms, which can help small businesses increase their online presence and reach a wider audience.
- Increased foot traffic: By creating engaging and interactive AR experiences, small businesses can attract more customers to their physical location.
Start doing AR Marketing for your business
Starting AR marketing for your business may seem daunting, but here at REVEALiO, we are ready to help and guide you through the process. We are a minority and service-disabled veteran-owned company that offers innovative software and media solutions to help businesses stand out in their industry as cutting-edge thought leaders.
We use the latest technology to create dynamic and interactive experiences for customers and are committed to connecting with more business owners in need of a push.
Currently, we are excited to announce that REVEALiO’s AR marketing app now uses a new method of viewing interactive materials called WebAR! This means we have eliminated the need for viewers to download an app from the App Store or Google Play Store to experience AR.
Augmented reality, augmented connections, and augmented accessibility for all!
REVEALiO is committed to offering small business owners quality, accessible, and affordable interactive AR experiences. The latest version of REVEALiO allows users to view AR features directly through their phone’s web browser, making it more accessible and user-friendly.
Now it’s easier than ever for anyone to experience the magic that REVEALiO offers brands and small business owners!
Do you want to try it? Just check out this link and enjoy the re-launching offer that REVEALiO has for you!